When it comes to marketing your business, there are many options. You could create your website, sign up for newsletters, and post on Facebook and Twitter. Or you could spend hours on Google and other search engines looking for the best keywords and optimization techniques. The good news is that there’s no need to leave your current marketing channels unused. You already have almost everything you need to grow your business on LinkedIn.
Posting on your Page
Effective LinkedIn marketing lets you post to your page using your desktop or mobile devices. You can post up to ten updates per day, and each update can be up to 720 characters long. In other words, you have a lot of space to say what you want. When crafting your post, remember that it’s easy for people to scroll past, so keep it short and sweet.
Make sure that every update is relevant and valuable to the reader. Even if you’re writing about something specific, like an event or new product that only applies to one group of people, try to make it relevant for everyone by targeting the message to the right audience. For example, if you’re selling a new product aimed at men between 40 and 50 years old, don’t talk about how great it is. Instead, tell them why they need this product.
Even if you’re writing about something specific, like an event or new product that only applies to one group of people, try to make it relevant for everyone by targeting the message to the right audience. For example, if you’re selling a new product aimed at men between 40 and 50 years old, don’t talk about how great it is. Instead, tell them why they need this product. Make sure you keep your posts short and sweet so that people don’t just skim over them. People will only read what interests them and won’t bother with the rest, so focus on making every post count with a clear message that gets your point across quickly.
People will only read what interests them and won’t bother with the rest, so focus on making every post count with a clear message that gets your point across quickly. Use hashtags to make sure people can find your posts when they search for related topics.
Make sure people can find your posts when they search for related topics. Keep in mind that you don’t have to use every social media channel available. It might be worth focusing on just a couple of them, especially if you already have a significant presence on some of them anyway.
It might be worth focusing on just a couple of them, especially if you already have a significant presence on some of them anyway. Engage with your community by responding to comments and messages, even if it’s only to say that they can contact you directly via email or phone instead. If people feel like they’re being ignored or not given the correct information, they won’t bother revisiting your page in the future.
By responding to comments and messages, even if it’s only to say that they can contact you directly via email or phone instead. If people feel like they’re being ignored or not given the correct information, they won’t bother revisiting your page in the future. Only use paid advertising if you have a big budget. Otherwise, you’ll just be wasting your money.
