Metaverse is a virtual world platform divided into two modes, virtual reality and the metaverse. The word “metaverse” is a portmanteau of the words “virtual” and “realm”, signifying that it provides an alternative form of reality in which people can interact with each other. Metaverse digital marketing is becoming a new internet marketing business model, including virtual goods and virtual reality.
The focus is on the establishment of the VR industry. It has the following benefits:
1. High engagement
VR marketing has a high level of engagement. For example, each time a player enters the game, he or she will have a different experience. Through constantly interacting with the various things in the virtual world, players are more likely to develop personal attachments, thus enhancing brand loyalty and establishing a long-term relationship.
2. High retention
VR marketing can drive more users to visit after logging in for a short period of time. For example, if a customer visits the website of a hotel, he or she is likely to only stay one night. But if the customer logs into the website long enough, he or she might continue to check. Players may be interested in buying virtual goods and achieving higher scores via gaming out of curiosity or as an advertising channel when they later re-enter the game. This phenomenon decreases the cost per click and boosts overall performance of user acquisition campaigns.
3. High conversion rate
VR marketers can use different types of marketing techniques at different stages in order to increase conversion rates. In virtual reality, the player can use his or her eyes and hands to interact with things and the game. The player can touch some objects in real life, feel the weight and texture of them, which increases the sense of reality.
VR games can release different operation scenarios, which may affect the conversion rate. For example, players may have different operation conditions when they are playing an FPS in a shooting game. If you want to increase conversion rate by using VR marketing, you should make adjustments to the game accordingly. For example, if you want to increase your conversion rate for a medical application, you can develop an AR application that allows people to see how it will be in real life since the application is more like a virtual operating room. In this way, people will think it is more efficient than just watching online videos and have interest in trying out your product or service.
5. Instantly update
VR is a new media, which can be used to instantly update product information. For example, in the real world, if you want to buy a certain product, you will go to the store and look for it based on the self-help card. Later, you may encounter some obstacles during the actual purchase of this product because the real life version does not match the virtual version. But in VR marketing, what you see is what you get. Instantly updating your information on a product will reduce potential buyers’ uncertainties about your products and increase conversion rates.